Unsure whether it’s a good idea, you say no. Imagine, for a moment, you’re in a pet shop and your child is begging you for a puppy. ( Source)Ĭasper’s reinvention of the buying experience runs throughout their marketing, beginning top-of-funnel with their Google search ads.Īction Item: Ask yourself, “Can I reinvent the buying experience for my customers?” “Can I capitalize on a growing trend to help deliver that experience?” “Can I make every stage of the buying cycle memorable and share-worthy?” Strategy #2: Create an Unbeatable Guarantee ![]() Today, with a few clicks of a mouse, you can order a mattress from the comfort of your home and have it delivered for free within a 60-minute window of your choice. Gone are the days of awkwardly lying on a mattress in front of a salesman and then waiting around all day for a delivery. While buying a mattress in-store is still common, Casper has reinvented what it means to buy a mattress. Once bought, you had to guide the delivery man through your home, praying he wouldn’t damage your new mattress before setting it down. Finally, after making a decision, you had to negotiate with a pushy salesperson trying to upsell you. Next, you had to choose an appropriate size (single, double, king size, etc.). More, you had to test its firmness depending on your preferred sleeping position, height, and weight. Then, you had to choose a type of mattress (open spring, pocket spring, etc.). Here’s how Casper is winning the battle for their buyers’ minds… Strategy #1: Reinvent The Buying Experienceīuying a mattress was once a complicated affair.įirst, you had to browse several furniture stores to compare prices. And, how you build your strategy around your competition’s weaknesses. It’s how you capture the biggest market share and become a household name. Get Better Customer Reviews with This Simple, Yet Powerful Copy Hack Turn Customers into Salespeople with This Replicable Referral Engineġ4. Use This 3-Step Cart Abandonment Process to Recover Lost Salesġ3. Combine Advertising and Remarketing to Get More Leads for Your Online Storeġ2. Try This Little-Known Trick to Monopolize Your Search Adsġ1. Translate Your Ads to Capture New Marketsġ0. Use “The Best-of Backlink Builder” (with a Twist)ĩ. Publish Original Research (and Become a Go-To Authority in Your Marketplace)Ĩ. Build White-Hat Education Links with “The CSD Method”ħ. Showcase All Reviews in One Place (BoFu)Ħ. Create a Go-To Comparison Resource (MoFu)ĥ. Answer Your Target Market’s Questions (ToFu)Ĥ. How to get customers to refer their friends to your brand (without needing to ask)ģ.A simple, but little-known way to “monopolize” your Google search ads.The best link building strategy I’ve ever seen (hint: it involves. ![]()
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